• Your website is not ranking on the first page of Google for relevant keywords i.e. your customers aren’t finding you when they look for services or products they need. When you google your industry’s keywords you find your competitors!Your customers are not visiting your website at all and whatever traffic you do get a very small portion is organic.
• You are no longer a friend to Google. You have recently made changes to your website, such as a redesign or a new content management system, and your rankings have dropped ever since.
• You know SEO is important but find yourself getting dizzy between SEO terms like “long-tailed keywords” and “enterprise SEO” and you are not sure how to improve your SEO on your own!

When choosing an SEO agency or an SEO services provider, remember to think through the following:

• Experience: Choose an SEO company with a proven track record of success. What does the client list of the firm look like? What is average growth in percentage terms or sales conversions the agency has achieved for their clients?
• Services offered: Make sure the SEO agency you choose offers the services you need, for example local SEO optimization will not necessarily be an offering from SEO firms that work solely with large global brands or those that provide only on-page technical SEO optimizations.
• Pricing: Pricing is always a very important parameter and it makes sense to get detailed quotations from multiple SEO providers before making a decision.
• Communication: SEO is necessarily a collaborative process. Do choose an SEO agency that is responsive and communicative and has the ability to provide reports periodically.

This question never goes out of fashion.Is SEO necessary? Yes. Is SEO effective? Definitely. Will dedicated SEO efforts get me the results I want? Yes, they will. Can I start seeing results as fast as yesterday? Well, no not really. As a business owner, you’re justified in wanting to see ROI of a marketing activity as soon as you possibly can. For an SEO strategy that works, that timeline is usually between 6-12 months.

Search engines like Google typically make a few thousand updates to their algorithm every year that can go unnoticed quite easily. Every once in a while, they make an update that does cause shock waves across the organic search universe and can have a significant impact on SERPs. However, it’s impossible to predict when these changes and updates will take place. That being said, the best way to guard yourself against these changes is to work with seasoned experts who know how to navigate this landscape, ethically and professionally.

According to Hubspot, approximately 69% of all marketers invest in SEO for their websites. According to ahrefs, 68% of all online experiences begin with a search engine. According to BrightEdge, SEO drives 1000% more traffic than organic efforts on social media. According to us, SEO services are worth it, because we’ve delivered phenomenal growth to our clients through SEO campaigns.